Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view Natural Spice & herbs grinder range
8471 CAJUN 12 45g 837038000258 8455 GRINDER CHICKEN 12 50g ...
Click to view Shogun
The Shogun brand has been at the heart of Asian cooking for more than 40 years and brings the heart and soul of Asian ingredients to consumers across South Africa. The range The S ...
Click to view Shogun
The noodle is a type of staple food made from some type of unleavened dough which is rolled flat and cut into one of a variety of shapes.. They are often pan-fried or deep- ...
Click to view Dilmah
Dilmah is not just another brand of tea; it’s a unique brand that is founded on a passionate commitment to quality and authenticity. Dilmah understands the properties of tea, that&r ...