Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view Yutaka
Mirin is an essential Japanese seasoning to add unique sweetness to your Japanese cooking. Miso paste - Ideal for grill, dressin ...
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Wakame miso soup is a slightly sweet soup made using seaweed (wakame)  Instant miso soup with bonito is a soup with flakes ...
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The noodle is a type of staple food made from some type of unleavened dough which is rolled flat and cut into one of a variety of shapes.. They are often pan-fried or deep- ...
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Patak's make traditional Indian and authentic food products from sauces and pastes to pickles and pappadums,  still using their secret blend of spices that no-one outside the com ...