Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view Alfez
At the heart of every Al'Fez product lies the promise of discovery; and we have put together a delightful selection of North African and Middle Eastern inspired products for you to en ...
Click to view Linghams
Lingham's was founded in 1908 by an Indian national of the same name. The business was sold to a Chinese family in 1945  and after a number of changes, the present company Lingha ...
Click to view Kalloni
Established in 1950 Kalloni produce high quality food filled with traditional flavours. From canned fish to pickled olives and of course Tarama. Gourmet Greek meze at its best. ...
Click to view Groovy Food  Agave Nectar
The Groovy Food Company offers products that are healthy and tasty, providing vitality and energy for all who enjoy them; naturally good for bodies of all shapes and sizes. At last, ...