Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view Bergader
For more than a hundred years the Bergader cheese dairy has gained a reputation for their traditional Bavarian cheese. By combining their unique heritage and expert knowledge with modern ...
Click to view Cheezly
A tasty alternative to cheese, Cheezly is totally free of any animal ingredients, perfect for vegetarians and vegans, as well as people who are lactose or casein intolerant. Cheezly is al ...
Click to view Mantellis
Mantelli’s range of niche biscuits and cookies do justice to their motto “Feeling Good about What You Eat!” They have a hand made component which differentiates them fro ...
Click to view Ortalli
The Ortalli family have been producing Balsamic Vinegar since 1899 and the company now offers a full range of balsamic vinegars for retail and foodservice, as well as more innovative prod ...