Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view Serpis
Famous for their olives and stuffed olives Serpis has become one of the leading brand names in the olive sector, distributing flavour and tradition around the world. Their products are no ...
Click to view Tate & Lyles
Tate & Lyles were established in 1921in the U.K  with the merger of two rival sugar refiners. In 2010 they were sold to ...
Click to view Kalloni
Established in 1950 Kalloni produce high quality food filled with traditional flavours. From canned fish to pickled olives and of course Tarama. Gourmet Greek meze at its best. ...
Click to view Alfez
At the heart of every Al'Fez product lies the promise of discovery; and we have put together a delightful selection of North African and Middle Eastern inspired products for you to en ...