Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view Delba
Founded in 1983, Delba is now one of the leading producers of wholegrain products. Their innovative stay-fresh-box and quality products have seen them rank amongst the leaders in the comp ...
Click to view Conimex
A taste of Indonesian, with healthy ingredients, easy-to-prepare dishes and well balanced flavours. Enjoy oriental cuisine with the Conimex product range, a variety of authentic and delic ...
Click to view Post
Healthy and tasty breakfast cereals including grape nuts, corn flakes, shredded wheat, honey bunches, and raisin brain. CW Post introduced grape nuts in 1897 which was one of the first ev ...
Click to view King Oscar
King Oscar is a Norwegian canned seafood company with a history dating back more than 100 years. People who love sardines, anchovies, kippers, mackerel, herring, tuna, seafood recipes, co ...