Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view Pataks
Patak's make traditional Indian and authentic food products from sauces and pastes to pickles and pappadums,  still using their secret blend of spices that no-one outside the com ...
Click to view Serpis
Famous for their olives and stuffed olives Serpis has become one of the leading brand names in the olive sector, distributing flavour and tradition around the world. Their products are no ...
Click to view Ortalli
The Ortalli family have been producing Balsamic Vinegar since 1899 and the company now offers a full range of balsamic vinegars for retail and foodservice, as well as more innovative prod ...
Click to view Delba
Founded in 1983, Delba is now one of the leading producers of wholegrain products. Their innovative stay-fresh-box and quality products have seen them rank amongst the leaders in the comp ...