Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view Linghams
Lingham's was founded in 1908 by an Indian national of the same name. The business was sold to a Chinese family in 1945  and after a number of changes, the present company Lingha ...
Click to view Post
Healthy and tasty breakfast cereals including grape nuts, corn flakes, shredded wheat, honey bunches, and raisin brain. CW Post introduced grape nuts in 1897 which was one of the first ev ...
Click to view Mayfair
Mayfair is one of the core brands within the M&L stable. Mayfair is one of the most well recognised brands by consumers in the grocery trade in South Africa and is currently one of th ...
Click to view Pataks
Patak's make traditional Indian and authentic food products from sauces and pastes to pickles and pappadums,  still using their secret blend of spices that no-one outside the com ...