Sales and Marketing Strategy

M&L Distributors concentrates on brand building and brand custodianship in terms of representing its national and international brands in the South African retail sector.

We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.

Depending on the profile of the product range we will also conduct above-the-line advertising and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from the retail buyers.

Featured Product Brands
Click to view Dilmah
Dilmah is not just another brand of tea; it’s a unique brand that is founded on a passionate commitment to quality and authenticity. Dilmah understands the properties of tea, that&r ...
Click to view Maldon
Maldon Salt is known worldwide as a unique high-quality product produced using traditional natural methods. It is this combination of quality and tradition that has won it international a ...
Click to view Conimex
A taste of Indonesian, with healthy ingredients, easy-to-prepare dishes and well balanced flavours. Enjoy oriental cuisine with the Conimex product range, a variety of authentic and delic ...
Click to view Mayfair sauces
A range of sauces packed under the Mayfair label. From mint and redcurrant sauce for lamb, horseradish for beef, tartar for fish, seafood sauce for shellfish, and cranberry for ...